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Elder Health

Thinking Beyond Revenue, our Equation to Happiness.

There is a saying, “don’t cry over anything that cannot cry back.” It essentially means, do not place an emphasis on material possessions because they do not matter more than non-material things. Compassion, care and genuine companionship for the elderly are more rewarding than fancy cars, houses or boats. Many people believe this, while many others do not. A person’s true response to this may be best understood in critical situations. There was once a story of a sinking boat containing several very expensive jet planes. Instead of attempting to save a single multi-million dollar object, the top priority was to save the few people on board. To us, this seems like common sense. Saving the people has a reward that cannot be purchased with money, cannot be achieved through collecting a mass of fancy possessions.

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There are several people in the world that would choose to save the merchandise instead. They may perceive financial gain to be superior to emotional satisfaction. We are not saying that these people are wrong or bad, just that they may be missing out on our greater rewards. When we talk about our operations with people placing an emphasis on profits with elder care services, they often do not understand our motives. Something that I have been asked is, “Why would you charge just enough money to cover expenses, when you could be making ten times this amount?”

We believe that you understand, striving to provide for the best elder care services gives us an emotional reward greater than money. While some companies strive for revenue and profits, we want to set a good example for the affordable hospices or geriatric providers of the world. We believe that money can take a higher level of satisfaction out of some things in life, which is why we strive to be the option for non-profit elder care in your community by connecting volunteers helping elders. By being affiliated with our program, it means that you understand the greater rewards, seeing past the immediate financial or material gains.

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